In an official press release, the Rolex Certified Pre-Owned Program (CPO or RCPO) was announced to begin operation in December 2022.
Looking for a genuine Rolex always comes with doubts and hurdles, especially if you buy online. We’ve all been there!
Whether looking for something special for a loved one or wanting to treat ourselves, high-end watches can be just out of reach.
However, now you can enjoy an iconic timepiece with the Program. Without breaking the bank, you’ll get the same luxury product with concentrated quality, reliable performance, and trusted craftsmanship.
Read on to learn more about the Pre-Owned Program and what it offers so that you can experience true luxury – without compromising your budget goals.
Rolex Certified Pre-Owned Program:
Rolex is the leading luxury watch brand. Their Certified Pre-Owned program ensures that customers can buy pre-owned models with the same quality and reliability assurance as a brand-new one.
The program enables retailers in the brand’s official distribution network to guarantee authenticity and provide new two-year international guarantees on all second-hand watches.
This program also helps protect Rolex’s high standards by ensuring they are represented correctly in the secondary market and all buying experiences remain exceptional.
To summarize, the program is a service offered by Rolex that allows customers to purchase pre-owned Rolex watches that are inspected and certified by the company to ensure their authenticity and quality.
Through the program, customers can buy pre-owned Rolex watches confidently, knowing that the watch they purchase meets Rolex’s high standards for quality and craftsmanship.
The Certified Pre-Owned program is ideal for those looking for an iconic Rolex watch at an excellent price.
Where Can You Buy a Rolex Certified Pre-Owned watch?
The wait is almost over!
The program will start in December 2022 and will be exclusively available in Bucherer boutiques across Switzerland, Austria, Germany, France, Denmark, and the UK.
The CPO doesn’t just offer fantastic value for both first-time buyers and enthusiasts alike.
This program is a vote of confidence from arguably one of the most respected watchmakers in the business.
Adding to its appeal is that the program will eventually be available to other official retailers sometime in spring 2023.
All this means you have plenty of time to organize your savings and purchase a piece of timeless excellence.
Benefits Of The Rolex CPO:
1- Rolex Backs You For Two Years:
Authenticity and proper functioning are essential considerations when looking for a luxury timepiece.
That’s why the Rolex Pre-Owned Program is so beneficial; certifying a Rolex watch attests to its authenticity and assures that it will properly function for at least two years.
This peace of mind is invaluable, especially when considering an expensive item, as a guarantee of quality adds even more value to the purchase.
Rolex brings further assurances with its highly regarded and stringent ethical policies, plus service commitments to owners of both new and certified pre-owned watches.
2- You Can Buy Certified Second Watches
The Rolex Program is an excellent opportunity for anyone who dreamed of owning a Rolex watch but was afraid of the price tag.
Buying a pre-owned watch from this program means you can easily get your hands on these luxury timepieces for much less than their original retail value. Also,
Also, one would expect all the quality and craftsmanship from such a world-renowned brand.
Plus, since each piece is certified by Rolex, there’s no need to worry about whether or not you’re purchasing a legitimate one.
3- Uncompromising Quality Standards
The Certified Pre-Owned Program is a great way to get your hands on a luxurious timepiece from a name you already know and trust.
Another essential benefit of this program is that it reiterates that Rolex products are built for strength, longevity, and durability.
It’s not just about buying one of these high-end watches; it’s also about being assured that you have purchased something built to last an entire lifetime.
Through these certified, used, pre-owned watches, you can trust that you will get one of the finest values in the entire world of luxury watchmaking. Trust in Rolex!
4- Everyone Can Become Part Of Rolex World
Joining the Rolex Pre-Owned Program is an incredible way to get closer to being part of this world-renowned watch brand.
Not only does it provide customers with the ability to own a piece of Rolex history at a fraction of the cost, but it also offers them a tangible and immediate connection to the world of Rolex.
This can be especially meaningful for avid collectors or enthusiasts who want to experience the unique charm and quality of owning one of their luxury timepieces.
Whether you’re drawn in by its long-lasting craftsmanship or vintage beauty, now there’s never been an easier way to gain access and become part of the Rolex lifestyle.
How Will Rolex Price Its Pre-Owned Watches?
It is strange to peruse a retail website and see the new price tag for a watch alongside an empty housing of it, making way for its pre-owned counterpart on sale for much more.
Bucherer has recently revealed that they now have greater control over the second-hand market by pricing their watches in tandem with the market norms.
However, it still begs the question – how will Rolex price their own pre-owned watches?
Moreover, the prices will no doubt be dictated by availability and scarcity. Still, customers will know what they are signing up for once those watches hit virtual shelves.
The luxury watch market is sure to stay interesting in these unprecedented times.
Which Watches Are Accepted In Rolex Pre-Owned Program?
Suppose you wish to save money while shopping for your Rolex timepiece. In that case, there’s no better place than the Certified Pre-Owned program by Rolex on their official site.
This exclusive program gives you access to all second-hand watches.
Provided they are at least three years old. The timepieces undergo a comprehensive certification procedure run by professional experts who aim to ascertain that the approved watches meet their strict standards.
These pricing options ensure luxury without breaking the bank and guarantee a stringent assurance process that ensures customer satisfaction and a worry-free experience.
In The End:
So, this was our in-depth guide to Rolex’s Certified Pre-Owned Program (CPO). We hope you now know and understand the advantages of this program and why it is such an important consideration when purchasing a pre-owned Rolex watch.
This is an essential move by the manufacturer as it will regulate the brand’s second-hand market to a very high level and protect its customers simultaneously.
If you still have any concerns or questions or need more information, please do not hesitate to contact us – we would be happy to help.