In this era of fast-paced innovation and ever-changing trends, the timeless appeal of BENRUS watches has endured for over a century. With a storied legacy steeped in history and a dedication to quality craftsmanship, BENRUS continues to captivate watch enthusiasts across generations. In our in-depth review, we delve into the fascinating origins of this iconic brand and explore its exceptional lineup of timepieces that pay homage to the past while embracing the future. From limited-edition military dive watches to versatile dress watches, join us as we journey through the captivating world of BENRUS and discover what makes these timepieces genuinely exceptional.
Timeless Innovation: The Storied Legacy of BENRUS Watches
Since its founding in 1921 by Benjamin Lazarus and his two brothers, BENRUS has been a trailblazer in the world of timepieces.
The company, which took its name from the first syllable of Benjamin’s name and the last syllable of the family name, began by importing Swiss watch movements and casing them in New York City.
They set up their headquarters in the iconic Hippodrome building, which remains their base today.
Over the years, the brand has consistently demonstrated its innovation and style, from launching a marketing campaign featuring Charles Lindbergh to creating watches appealing to sports enthusiasts, pilots, and fashion-conscious individuals.
With offerings like the Airman, Sky Chief, Dial-O-Rama, and the MIL-W-3818 field watch for soldiers in Vietnam, BENRUS consistently produced timepieces that met their customers’ needs while showcasing their needs unique design sensibilities.
Their watches have even found their way onto the wrists of notable figures like Babe Ruth, John F. Kennedy, and Steve McQueen.
Today, the company embraces its rich history with special edition reissues and innovative designs while looking toward the future. They remain dedicated to creating reliable and quality timepieces for everyday heroes and watch enthusiasts alike, ensuring that their legacy endures for generations to come.
Benrus Watches:
Type I – Original Military Dive Watch:
The Type I dive watch, priced at $1,695, is a testament to Benrus’ commitment to craftsmanship and attention to detail.
With only 12 pieces left, this limited edition watch pays homage to the original Type I created for American soldiers in Vietnam in 1972.
It is designed to meet the stringent requirements of the UDT (Underwater Demolitions Team) divers and provide exceptional field functionality.
With a bead-blasted 316L stainless steel case, the Type I features a Swiss ETA automatic movement with a hacking seconds feature.
The dial matches the original design with BW G9 Super-LumiNova markers and hands for enhanced visibility. The watch is rated to 30 ATM water resistance and features a double-domed sapphire crystal for added durability.
The limited edition engraved case back and assembly in the USA further set this watch apart, making it a must-have for collectors and those seeking an authentic military dive watch experience.
Type II – Original Military Dive Watch:
The Type II dive watch, priced at $1,495, shares many features with its sibling, the Type I. However, it distinguishes itself with a Swiss Made Soprod P024 automatic movement and a 38-hour power reserve.
Limited to just 500 pieces, this watch offers an exclusive opportunity for collectors to own a piece of Benrus’ military watchmaking history.
The sandblasted 316L stainless steel case and bi-directional rotating 12-hour bezel provide a rugged and functional aesthetic. At the same time, the sterile dial ensures fast legibility with its 12/24-hour ring.
Like Type I, the Type II is rated to 30 ATM water resistance and features a double-domed sapphire crystal, BW G9 Super-LumiNova markers, and hands.
The Type I and Type II watches have a black two-piece seatbelt nylon NATO strap with quick-release functionality and a 20mm lug width for easy strap changing.
Benrus Series #3061:
The Benrus Series #3061, priced at $595, is a revival of the 1960s Original Series #3061 watch, which was a civilian variant of the military-issued DTU-2A/P field watch.
It boasts a red-tipped seconds hand, lumed numerals, and a polished case, setting it apart from its military counterpart.
The updated Series #3061 preserves the classic look while incorporating modern enhancements. The satin-brushed steel case now measures 39.5mm x 48mm x 12mm, providing more wrist presence.
The dial stays true to the original design, featuring the logo, red-tipped seconds hand, and C3 Super-LumiNova printed numerals, protected by a double-domed acrylic crystal.
Swiss Made and powered by a Soprod P024 automatic movement, the Series #3061 is equipped with 25 jewels, hacking, hand winding, a 38-hour power reserve, no “phantom” date, and a frequency of 28,800 bph.
The watch comes with a 20mm black leather rally strap.
Advantages of Benrus Series #3061:
- Classic design with modern enhancements.
- Swiss Made for precision and quality.
- Soprod P024 automatic movement with a 38-hour power reserve.
- C3 Super-LumiNova numerals for improved visibility.
Benrus Orbit Robot Skindiver:
The Benrus Orbit Robot Skindiver, priced at $995, reissues the 1972 Orbit Robot timepiece, showcasing the perfect blend of stylish design and reliability.
The watch features a 41mm ‘UFO’ cushion case style in stainless steel with a matching bracelet, staying true to the original dimensions.
The grey fumé dial is a standout feature, replicating the depth and radiance of the original model. The dial starts with a light grey metallic center.
It gradually darkens towards the outer edge, finished with orange and white hands.
A Soprod P024 movement powers this Swiss Made dive timepiece. It features a domed sapphire crystal, BGW9 Super-LumiNova on hour indices and hands, a stainless steel friction fit bezel with a lumed 12 o’clock triangle, and a screw-down crown for 20ATM water resistance.
The inner lug size has been increased to accommodate 20mm straps without changing the dimensions.
The case back features a custom Benrus robot orbiting the Earth, playfully honoring the watch’s name.
Advantages of Benrus Orbit Robot Skindiver:
- Unique ‘UFO’ cushion case style and grey fumé dial.
- Swiss Made for precision and quality.
- Soprod P024 movement with quick set date function and 38-hour power reserve.
- BGW9 Super-LumiNova on hour indices and hands for improved visibility.
Benrus Classic 1969 Edition:
The limited edition Benrus Classic: 1969 Edition, priced at $995, pays homage to a timeless moment in New York history with its iconic blue and orange color scheme.
Limited to 1,969 pieces, this Heritage Classic style features a striking blue dial with orange detailing on the 6 and 9 o’clock jersey numerals, date window, and secondhand.
Powered by a Swiss automatic movement, the timepiece offers a 42-hour power reserve, sapphire crystal, and Super-LumiNova markers.
The satin-finished stainless steel case has a matching bracelet and an additional tan Horween leather strap with glove lace stitching. This versatile timepiece is suitable for all fans.
Advantages of Benrus Classic: 1969 Edition:
- Limited edition with a unique design inspired by New York history.
- Swiss automatic movement with a 42-hour power reserve.
- Sapphire crystal and Super-LumiNova markers for improved visibility and durability.
- Comes with two straps for versatility: a satin-finished SS bracelet and a tan Horween leather strap.
Benrus Sea Lord Dive Watch:
The Benrus Sea Lord Dive Watch, priced at $995, revives the famous line of water-worthy watches, combining sport and dress elements for daily wear.
The Swiss Made timepiece features a 39mm stainless steel case, sapphire crystal, and a 120-click unidirectional dive bezel with a green ceramic insert.
With 30ATM water resistance, it is powered by a Soprod P024 automatic movement, providing a 38-hour power reserve.
The updated Sea Lord has a vibrant green dial with white BW G9 Super-LumiNova dial markers, hands, and bezel lume.
It has a stainless steel quick-release bracelet with a deployant clasp for easy adjustment and comfort.
Advantages of Benrus Sea Lord Dive Watch:
- Stylish fusion of sport and dress elements for daily wear.
- Swiss Made with a Soprod P024 automatic movement and 38-hour power reserve.
- 30ATM water resistance for underwater adventures.
- Sapphire crystal and white BW G9 Super-LumiNova markers, hands, and bezel lume for improved visibility and durability.
Benrus Sea Lord Dive Watch:
Priced at $895, the Benrus Sea Lord Dive Watch is a revival of the popular line of water-worthy watches, with the rarest and most sought-after design of their historical Sea Lord diver.
This Swiss Made watch combines sport and dress elements for daily wear, featuring a 39mm stainless steel case, sapphire crystal, and 120-click unidirectional dive bezel with a black ceramic insert.
With 30ATM water resistance, it is powered by a Soprod P024 automatic movement, providing a 38-hour power reserve.
The Sea Lord has a vintage black dial with cream BW G9 Super-LumiNova dial markers, hands, and bezel lume.
It has a high-quality black rubber quick-release tropic strap for maximum comfort and style.
Advantages of Benrus Sea Lord Dive Watch:
- Stylish fusion of sport and dress elements for daily wear.
- Swiss Made with a Soprod P024 automatic movement and 38-hour power reserve.
- 30ATM water resistance for underwater adventures.
- Sapphire crystal and cream BW G9 Super-LumiNova markers, hands, and bezel lume for improved visibility and durability.
Benrus DTU-2A/P Field Watch:
The Benrus DTU-2A/P Field Watch, priced at $595, is a re-edition of the original military timepiece issued in 1964. It features a 39.5mm bead-blasted 316L stainless steel case with a black dial, white numerals and indices, and an inner ring with military time.
The watch is powered by a Sellita SW200 automatic movement with a 38-hour power reserve and 5ATM water resistance.The DTU-2A/P comes with a double-domed acrylic crystal and a green seatbelt nylon single-pass NATO strap.
It also includes a removable military compass attached to the strap, a nod to how soldiers often personalized their watches. Assembled in the USA, this watch features all the original case back markings of the vintage version.
Advantages of Benrus DTU-2A/P Field Watch:
- Re-edition of a classic military timepiece with original case back markings.
- Swiss Made with a Sellita SW200 automatic movement and 38-hour power reserve.
- 5ATM water resistance is suitable for daily wear.
- Super-LumiNova markers and hands for improved visibility in low light conditions.
- Includes a removable military compass for added functionality.
Seize the Moment: Your Exclusive 10% Welcome Discount Awaits!
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BENRUS currently offers an exclusive 10% first-order welcome discount for all new customers who sign up. With their impeccable design, rich history, and commitment to quality, there’s never been a better time to invest in a timeless timepiece.
So go ahead, indulge yourself in the world of BENRUS watches, and elevate your style with this fantastic offer.
Sign up today, and let the legacy of BENRUS become part of your story!
Benrus Warranty and Shipping:
BENRUS is proud to offer a fantastic two-year warranty on their timepieces, covering the hands, movement, and dial face plate against any defects in material and workmanship.
This warranty is exclusively available for timepieces purchased directly from BENRUS or their Authorized retailers. While the warranty doesn’t cover the band, crystal, battery, or damages from unreasonable use, it still provides peace of mind knowing that the essential components are protected.
Should your BENRUS timepiece need warranty repair, rest assured that their Authorized Service Center will handle it carefully, repairing or replacing it without charge, as required.
Remember to ship your watch in protective packaging and include the necessary details, like your contact information, proof of purchase, and a brief issue description.
Even if your timepiece is out of warranty or damaged, BENRUS’s Authorized Service Center is ready to help. However, some repair costs and handling charges may apply. Send it to their service center using a reliable carrier like USPS, UPS, or FedEx, and they’ll take care of the rest.
When it comes to shipping, BENRUS is all about efficiency. Orders placed before noon PST on weekdays are fulfilled on the same day, while other orders are shipped within 24 hours.
For your convenience, items can be returned or exchanged up to 30 days after the initial purchase date.
If you’re an international customer, don’t worry! BENRUS ships worldwide via FedEx International Priority.
You won’t be charged any US local sales taxes on your order, but please be aware of any local customs, import duties, or taxes your country requires.
Overall, the brand’s warranty and shipping policies demonstrate their commitment to providing excellent service and ensuring customer satisfaction.
Timeless Treasures: Embracing the Legendary Legacy of BENRUS
As we’ve explored the impressive range of BENRUS watches, it’s evident that their unwavering commitment to innovation, craftsmanship, and style has solidified their position as a timeless icon in the world of horology.
Each timepiece, from the military dive watches to the vintage-inspired reissues, tells a story of the brand’s storied history while incorporating modern design elements and technology.
Whether you’re a watch enthusiast, a collector, or simply someone who appreciates the fusion of form and function, there’s a BENRUS watch that caters to your unique taste and requirements.
These timepieces are more than just instruments to tell time; they are a testament to the enduring legacy of a brand that has defied time itself.
So, why not dive into the captivating world of BENRUS and be a part of this rich heritage?
Explore the collection, share your favorites, and join the conversation with fellow enthusiasts. We’d love to hear your thoughts on these remarkable timepieces.
Remember to share this article with fellow watch enthusiasts and leave a comment with your favorite BENRUS watch or your personal experience with the brand. Together, let’s celebrate the timeless innovation and storied legacy of the brand.
If you’re a fan of luxury timepieces, check out our extensive collection of Rolex watches. Explore the world of Rolex here: Buy A Pre-Owned Rolex Watch.
Mark.
